Kendrick Lamar's success continues to soar following his
electrifying performance at the Super Bowl LIX halftime show.
On Sunday, as the Kansas City Chiefs faced off against the
Philadelphia Eagles, Lamar took center stage at the Caesars Superdome in New
Orleans. He was joined by special guests SZA, Mustard, Serena Williams, and
Samuel L. Jackson. His setlist featured tracks from his latest album GNX,
released in November, including "Squabble Up," "Luther,"
"TV Off," and "Peekaboo," alongside fan-favorite hits like
"HUMBLE." and "DNA."
The 13-minute set also included "Not Like Us,"
Lamar's Grammy-winning diss track aimed at Drake, igniting excitement among
fans.
Following the performance, Lamar’s dominance on streaming
platforms became evident. Pop Crave, a pop culture account on X (formerly
Twitter), reported, "Kendrick Lamar currently has the #1 album (GNX)
and #1 song ('Not Like Us') on US Apple Music following the #SuperBowl."
Hours later, the account provided another update:
"Kendrick Lamar occupies the top 3 on US Spotify:
#1: 'Luther' — 2.056M streams
#2: 'TV Off' — 1.868M streams
#3: 'Not Like Us' — 1.785M streams."
Chartdata.org, which tracks music chart rankings, also noted
Lamar's resurgence:
- "'Not
Like Us' has returned to #1 on US Apple Music following the #SuperBowl
halftime show."
- "'Mr.
Morale & The Big Steppers' re-enters this week's Billboard 200."
The NFL’s Instagram account shared multiple clips from
Lamar’s performance, including a video of him rapping "Squabble Up,"
which quickly surpassed 2 million views and earned over 142,000 likes. Apple
Music’s official account joined the excitement, commenting with a raising hands
emoji.
Lamar’s presence on social media saw a notable boost as
well. According to analytics site Social Blade, his X account gained 17,504
followers on Sunday alone, followed by another 18,091 on Monday morning. This
surge was in stark contrast to the previous days—he gained just 1,587 followers
on Saturday, lost 24 on Friday, and added 150 on Thursday.
This wasn’t Lamar’s first time on the Super Bowl stage. In
2022, he performed alongside Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, and
others in a historic halftime show.
Looking ahead, Lamar and SZA—whose real name is Solána Imani
Rowe—are set to launch the Grand National Tour in April, with 19 stadium stops
across North America.
Before the Super Bowl, SZA kept details about the halftime
show under wraps, telling the Daily News on February 2, "That’s
King Kendrick’s performance—it's all for him to share."
She added, "What I can say is he's worked really hard
on it. I’m so honored to be a part of it and to even know him, let alone exist
in the same time as someone as brilliant as him."
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